In addition to the redesign of the website I worked on the Honda Car digital account for 4 years with responsibility for designing campaign microsites, ecrm landing sites, email and banner advertising.
Role - Lead Designer (Contract)
e.CASTEL is a new luxury brand e-commerce site for the Japanese market by department store Seibo Sogo, Tokyo. It is the first online store to import & offer international luxury brands in Japan. Approximately 60 brands - clothing & luxury accessory goods such as Giorgio Armani, Chanel & Valentino are included on the site. A flexible, strict grid system was implemented which gave freedom to design pages that look and feel bespoke that also kept a consistent premium user experience across the site as a whole.
My role as lead designer was to design beautiful product pages for each brand bringing out the individual brand personalities whilst keeping the highest level of attention to detail to reflect the brands core values.
Role: Lead Visual Designer (Freelance Contract)
Ariel is P&G's laundry detergent brand.
Ariel wanted to build a website that was useful not only for product information & laundry how-to but also to give their customers a voice to share advice to others in similar situations & ultimately build brand loyalty.
My role as lead UI/UX designer was to take the overall agreed creative and bring to life the wireframes. I was also responsible for sourcing all imagery for the site and designing all the icons.
Role - Chief Product Officer (CPO)
LuxBerths is a start up in the marina industry pioneering the delivery of online berth bookings for the superyacht industry.
Working closely with the LuxBerths team I developed a strong brand identity which set the tone & visual language of the brand for launch. Alongside this I carried out the UX/ UI & visual design for the website and application.
LuxBerths was launched within 6 months of the funding being made available to the business. Successfully launched at the Thailand Yacht Show LuxBerths was very well received by the industry with highly positive coverage in industry press both on and off line.
Role: Art Director (Permanent)
BBC Radio 2 launched a ‘Live In London’ series of music events throughout the year and wanted a bespoke brand identity and supporting website.
We came up with logo based on dots - inspired by the large format video screens used by acts such as U2. The negative shape of the E in LIVE represented a power plug to literally indicate this is live.
The logo was also designed to be used as a mask on live content.
Role: Creative Director (Permanent)
As a big fan of G-Shock I was excited to lead the development of an integrated campaign for the brand in Thailand.
The campaign messaging was ‘Your Time - Your G-Shock’ & What’s Your Time? A multi channel campaign including web, print, events and POS was developed to reinforce the campaign messaging while adhered to the G-Shock’s brand values.
My hands on approach led my team to:
• Produce a new website, showing all the watches together, but with a clever dynamic sorting function that allowed the user to easily search and compare the watches.
• Art direct and produce a campaign photoshoot for the website and advertising.
• Build a pop up store from a shipping container that was driven around Thailand to different venues to meet new potential customers.
• Produce a show for 1500 people with 2 international Dj’s. A stage was built as a 10m high G-Shock watch with a DJ booth in the centre of it. We commissioned 3D mapping for the watch so the whole gig was animated. A custom designed Live Twitter wall was developed where the best tweets throughout the show were displayed and could win G-Shock watches.
Role - Creative Director & Brand Consultant
SuperYachtsMonaco (SYM) are a leading brokerage for the charter, sale and construction of the largest superyachts in the world.
My role provides design support function for SYM with the ability to react and deliver projects, whether digital, print or brand to tight deadlines at the highest level of quality.
I have worked remotely with SYM for over eight years now and the role has evolved as they have grown and their needs have changed. I have developed a strong and unified design across all of their marketing and sales channels. As they have grown I have continued to support them in a design and consultancy role.
The last year has seen the best ever results for SYM with the sale of over 60 Million Euro worth of yachts, their most successful ever charter season and the completion of 72m and 51m new construction projects.
I ensure SYM stay ahead of the competition in an industry where image is everything.
Role - Creative Director (Freelance)
FitCentrix, a start up from San Francisco helps people improve their fitness and health based on "real" data from various data sources utilising the knowledge of physicians, nutritionists, and health and fitness expertise. It leverages "Wearable" devices, Gym activity and nutrition data to provide a comprehensive view of the users health and fitness providing a service to people wishing to attain or maintain a level of fitness and health.
My role as Creative Director was firstly create a brand that represents the business which would appeal to the target audience. An overall look and feel for the brand was determined through mood boards and word description. From this process the brand identity, brand colours and imagery were designed and finalised.
We then created a website and App design which carefully considered how all the data would be displayed in a user interface that was intuitive & easy to use from the get go giving the user a great experience.
Role - Creative Director (freelance). Remote working from Bangkok for London business
REG is a multi award winning on-line due diligence and regulatory compliance platform in the Insurance industry.
My role as Creative Director was to manage a rebranding of the business to bring the branding and design standards of the customer facing materials up to the standard required of an industry leader.
A complete rebranding was undertaken to modernise the look and feel of the business and to give it a fresh new look more in keeping with the fast moving fintech world REG operates in.
Alongside the development of a new logo and brand guidelines I was also responsible for setting design direction for a new website, sales presentations, social media content & advertising and events.
Within 3 months I had successfully created a modern and unified look for the business with positive feedback from both the client and their customers alike giving REG a solid platform to build on.
BK Asia Magazine Online
Role: Art Director & Lead Visual Designer (Contract)
BK Asia is a leading media company that provides lifestyle and visitor content via digital & print channels. They appointed Fluxus to work on the new BK website platform.
Working with the Fluxus UX specialists my brief was to bring the new BK Asia magazine website wireframes to life.
My role as a hands on Lead Visual Designer was to provide not only a great user experience but an attractive and attention grabbing design for the site relaunch.
Role: Art Director (Permanent)
Collective London, the digital consumer agency wanted a different take on a typical Christmas card to send to their clients and partners. The idea - dress the whole company up in Father Christmas outfits and set up 4 scenes around various locations in Clerkenwell, EC2. As well as it being a superb team building day the cards were very well received by clients - some even wanting the whole set of four Christmas Cards sent to them!